The Green Dividend
Contrary to the widespread misconception that achieving sustainability or pursuing environmental objectives requires economic sacrifice, Impresa's research shows that going green is actually a substantial benefit to the local economy. We estimate that a combination of public transportation and land use policies, coupled with consumer choices, save consumers in the Portland metropolitan area more than a billion dollars a year in out-of-pocket transportation costs, compared to the average US urban resident. This "green dividend" results in more income that local residents can spend on other goods and services, stimulating the local economy.
Our report Portland's Green Dividend written by Joe Cortright, was published by CEOs for Cities in September, 2007.